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John Hornsby

May I say, Summer is almost here

Published almost 2 years ago • 2 min read

purple and white ice pop lying on wet ground with ice

Freelance Business Week Wrap Up

It's hard to believe it's already been a month since we wrapped up #FBWAVL/WVL22. The dust has settled from hosting our first area conference for "singe shingle entrepreneurs". We had such a blast working with our organizing team to put together this event. With over 20 speakers across 11 venues in two counties it was jam packed with compelling content, community connections and collaboration across Asheville and Waynesville.

Be sure to join our Facebook group to keep connected and discover new opportunities.

If you'd like to harness that level of strategic creative and organizational talent on your next branded experience, we're here to help! We excel at helping purpose driven brands design engaging experiences.


Join us in Spain this July

Speaking of unique experiences... Are you are craving an opportunity to travel, explore and get re-connected to your creativity? How does escaping the hustle and bustle of modern life in a historic Spanish town while exploring architectural beauty and culture sound? How about building community through creative practices inspired by themes of pilgrimage, journey & place? If this sounds like you then…
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Join WNC creatives Gabe Swinney and John Hornsby as we’ve teamed up with the proprietors of Flores Del Camino along the Camino de Santiago in Castrillo De Los Polvazares in Spain to provide this once in a lifetime opportunity.
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We'll use photography, sketching and traditional hands on arts as we explore architecture, petroglyphs, wineries, chocolatiers, sacred geometry and more.
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Discover yourself again, by design.


Taking place July 3rd-10th. There are still just a few spots left.


Past project highlight

In our latest blog post we walk through the brand and environmental design project we completed for Embrace the Space Between. This comprehensive project encapsulated pretty much all of our core specialties: brand design, environmental design, illustrative icons and branded merchandise. 📐✏️

If you are a purpose driven brand, leverage our strategy first approach to designing branded experiences that positively impact communities, inspire connections and increase conversions. 💡🙌🏽


New client shout out

We're delighted to welcome Eireann's Call to our roster of clients. We love to collaborate with other creatives including the performing arts. We're working to develop new logo and branding along with updating their website and merch.

As part of the brand design process we like to create a moldboard of inspiration. We're not ready to reveal the new logo to the masses quite yet, but here is a sneak peek at some of our inspiration for this band rebrand.


Branded merchandise and event kits

We've added some new functionality to the website for our Connection Kits service. You can now browse some of our curated selections. We are adding to these on a regular basis. Whether your looking for custom designed swag kits for your next event or single promotional products, we're highlighting some of our preferred brands and sources. Don't see what your looking for? Just ask, we have a network of literally thousands of suppliers. So whatever you need we can likely find it. Make your mark in a memorable way that will keep you top of mind with your audience.


Music plays a huge part in our creative process. We love discovering and sharing new and old music alike, of all styles. Every month we curate a playlist to share. So, click the button below for a playlist of some songs that have been part of the soundtrack that's kept us going this month.

What are you listening to right now? Reply back and let us know.

John Hornsby

Making good things happen.

I help business leaders seize opportunities and grow efficiently. Founder, CEO, Creative Director. Call me what you like. I’m the primary creative force here at Hornsby Creative. As the leader of our team of creatives who make projects happen, chances are you’ll be working with me as we collaborate to discover, design, and deliver your next branded experience. According to the Gallup Strengths Finders methodology, my top 5 core strengths are Connectedness, Input, Ideation, Strategic, and Achiever. Let’s chat about how I can apply these strengths to help focus and grow your business. Together we'll build a more positive and profitable influence for your business.

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Feb Update • Feb 2024 On tap:Client Love Case Study - Black Mountain Renovation + Design John Presenting at Craft Your Commerce Workshops AIGA Creative Hangouts Finding the way in Person Mega Networking Playlist Client Love You never know how the interaction you are having today will come back to you in a decade.Recently I've been on site with a new client running discovery and strategy workshops. I worked with this client about 10 years ago when I was part of the leadership team at a local...

about 2 months ago • 4 min read

New Years Update • Jan 2024 On tap:Reflection on 2023 John elected President of AIGA Asheville Gratitude for Last Year's Projects FREE Upcoming Business Workshops New Project Shoutout Featured Products Playlist Reflection on 2023 Reflecting on the past year, I see accomplishments in both successes and challenges. Business is an experiment, and life encompasses learning, experiencing, and embracing losses, help, and letting go. Here's my reflection:🌟 P.S. Making it through 2023 is an...

4 months ago • 5 min read
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