John Hornsby

I help business leaders seize opportunities and grow efficiently. Founder, CEO, Creative Director. Call me what you like. I’m the primary creative force here at Hornsby Creative. As the leader of our team of creatives who make projects happen, chances are you’ll be working with me as we collaborate to discover, design, and deliver your next branded experience. According to the Gallup Strengths Finders methodology, my top 5 core strengths are Connectedness, Input, Ideation, Strategic, and Achiever. Let’s chat about how I can apply these strengths to help focus and grow your business. Together we'll build a more positive and profitable influence for your business.

Featured Post

Chat GPT OMG - for Business

Monthly Update • Dec 2023 On tap:​AI and Chat GPT for Business Series New Branding Client Teaser Last Call for Holiday Gifts & Swag AIGA Annual Meeting Exciting News for Business Leaders! 🌟 Join us for an empowering and FREE 3-part workshop series: "AI and ChatGPT for Business," generously funded by Haywood Community College Small Business Center. Hosted by John Hornsby of Hornsby Creative, this series is a must-attend for anyone eager to explore the potential of AI in business. Session 1:...
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5 days ago • 4 min read

Make Your Local Events Memorable, Shareable, and Impactful

Monthly Update • Nov 2023 On tap:​Design Weekend Recap DIY Tourism Marketing Conference Fall Flasks National Design Conference Recap Get involved in AIGA AVL Fall Gift Guide Custom Bags A Weekend Well-Designed We just wrapped up a spectacular Design Weekend that was rich, invigorating, and inspiring. The event, powered by our local AIGA Asheville design community and professionals, was a powerhouse of perspectives on "The Power of Design." It was a weekend we spent half a year planning to be...
27 days ago • 4 min read

Only 2 weeks until AIGA Asheville Hosts 2nd Annual Design Weekend - “The Power of Design”

We're rapidly approaching showtime on the premier regional event for creative professionals of the year! We're proud to be co-organizers and sponsors of this year's event. AIGA Asheville's annual design weekend returns November 3rd-5th. This year's theme is "The Power of Design". Design has the power to shape the world. It solves problems, tells stories, and evokes emotions. Design is more than aesthetics. It’s a means to educate, to inspire, and to communicate what we believe in. Design has...
about 1 month ago • 1 min read

Is the Future of Branding Digital or Physical? Find Out in Our October Roundup!

Monthly Update • Oct 2023 On tap:​The Future of Branded Environments Spotlight: Citizens Fuel Asheville Periodontics: Dressing for Success AIGA AVL's Design Weekend Conference John Joins Mountain BizWorks Coaching Team Welcome Brown Mountain Bodywork Peak Promo at the National Design Conference As the leaves change and the air turns crisp, we're excited to share what's been brewing at Hornsby Creative this month. And like a tasty, tricky treat we've got our monthly playlist to share. Let's...
about 2 months ago • 5 min read

Scaling New Heights: Say Hello to Peak Promo

Monthly Update • Sept 2023 On tap:Peak Promo RebrandFall Gift GuideCustom Bags, Boo Save the Date: AIGA AVL Design Weekend Hornsby Creative Announces the Rebranding of Connection Kits Division to "Peak Promo by Hornsby Creative"​ WAYNESVILLE, NORTH CAROLINA – 9/12/23 – In its continuous commitment to empowering organizational leaders with brand strategy, Hornsby Creative is excited to announce the rebranding of its acclaimed Connection Kits division. The new identity, "Peak Promo by Hornsby...
3 months ago • 3 min read

5 Reasons to choose our summer strategy special

Why Choose Our Summer Stratgey Special? Years ago when I was exploring strengths-based personal assessments for teams I was managing, it became clear that strategic thinking was one of my core strengths alongside connectedness. I love using these innate talents to help organizations get clear on how to harness design. Not to just look a certain way but to achieve measurable outcomes to help achieve their goals. Let's beat the summer slump and grow together. Here's why you should...
4 months ago • 3 min read

Beat the Summer Slump - Plan for Growth with a Discounted Strategy Session

Don't Sweat the Summer - Prepare Your Business for Success Today! Summertime is in full swing and things can really heat up as we're balancing work and play! We have kid's running around on vacations and day trips, and finding that secret watering hole to take a dip in. It's a lot of fun but it can be stressful too as we think about the impact on our business. As organizational leaders, we need to have a keen balance of strategy and adaptability to be able to seize opportunities and grow...
5 months ago • 5 min read

Artificial Intelligence WTF?

Free Webinar Today! Artificial Intelligence isn’t new. It’s been in our pockets, purses, backpacks, and offices for years, but its presence in our lives and the ways we engage with it are rapidly changing. How is AI impacting the creative world? How can AI benefit your organization or brand and the work you do? What are some of the major ethical questions we need to be asking as business leaders and as citizens of the world? Join Sarah Benoit and John Hornsby as they share their experiences...
6 months ago • 4 min read

💸 Let's make it rain 💸

May Updates We're feeling inspired by the spring weather and we've got some fun updates to share. Here's what you'll find in this newsletter: Pricing Workshop Next Week! New Client Shoutouts Design Weekend Plans Begin Spring Tabling Trifecta Our Monthly Playlist And like the bees buzzing around the new blooms, we've got our monthly playlist of music we're jamming to as we help our clients discover, design & deliver branded experiences that grow buy in and loyalty. Scroll on for the...
7 months ago • 4 min read

For immediate release: Hornsby Creative Helps Waynesville Celebrate Downtown with new branding and "Appalachian True" Campaign

Hornsby Creative Helps Waynesville Celebrate Downtown with new branding and "Appalachian True" Campaign Waynesville, NC - Hornsby Creative, a brand strategy and design studio, has partnered with the Town of Waynesville to brand their new Downtown Waynesville Commission. The studio worked closely with the board to create a new brand identity and promotional campaign that celebrates the town's unique qualities and taps into local pride. The new logo and brand identity system included a family...
8 months ago • 1 min read
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