I help business leaders seize opportunities and grow efficiently. Founder, CEO, Creative Director. Call me what you like. I’m the primary creative force here at Hornsby Creative. As the leader of our team of creatives who make projects happen, chances are you’ll be working with me as we collaborate to discover, design, and deliver your next branded experience. According to the Gallup Strengths Finders methodology, my top 5 core strengths are Connectedness, Input, Ideation, Strategic, and Achiever. Let’s chat about how I can apply these strengths to help focus and grow your business. Together we'll build a more positive and profitable influence for your business.
Is the Future of Branding Digital or Physical? Find Out in Our October Roundup!
Monthly Update • Oct 2023 On tap: Spotlight: Citizens Fuel Asheville Periodontics: Dressing for Success AIGA AVL's Design Weekend Conference John Joins Mountain BizWorks Coaching Team Welcome Brown Mountain Bodywork Peak Promo at the National Design Conference |
As the leaves change and the air turns crisp, we're excited to share what's been brewing at Hornsby Creative this month. And like a tasty, tricky treat we've got our monthly playlist to share. Let's dive in Reader! The Future of Branded EnvironmentsIn an era where digital experiences often take center stage, the importance of physical spaces—branded environments—cannot be overlooked. At Hornsby Creative, we believe that the tangible world still holds immense power in shaping brand experiences. Here's why physical spaces are more relevant than ever, even in our increasingly digital lives. The Shift to DigitalOver the past decade, there has been an undeniable shift towards digital experiences. From online shopping to virtual events, the digital realm offers convenience and scalability. But what happens to physical spaces in this equation? The Emotional Impact of Physical SpacesPhysical environments offer something that digital platforms can't—emotional resonance. The texture of a material, the ambiance of a space, and even the scent in the air can evoke feelings and create lasting impressions. As we navigate the complexities of a digital world, let's not forget the unique flavor that physical spaces bring to our brand experiences. The future of branded destinations and environments is not an either/or scenario; it's a harmonious blend of digital and physical, each amplifying the other. Hop on over to our site to learn more about how we can help with designing physical waypoints on your branding journey.
Client Spotlight: Citizens FuelWe recently had the pleasure of working with Citizens Fuel on their strategy, branding, environmental design, and website. The result? A brand experience that truly resonates. Stay tuned for more as we work towards launching a new website and case study soon. Special thank you to Laura Hudson Architecture for another awesome collaboration. Asheville Periodontics: Dressing for SuccessWe've been working closely with Asheville Periodontics to create branded apparel that includes jackets, t-shirts, and scrubs. Now, they're not just performing professional caring work; they're looking good and on-brand while doing it! P.S. Don't forget to floss. AIGA AVL's Design Weekend ConferenceWe're not just participants; we're also organizers! We've been actively involved in organizing AIGA AVL's Design Weekend Conference, designed the branding and we're proud sponsors. Don't miss this opportunity to immerse yourself in design innovation.
📆PROGRAM SCHEDULE☑️We kick off on Friday with a special party at Cowork at Center for Craft. 💪🏾THE POWER OF DESIGNThis year we explore "The Power of Design" together.
John Joins Mountain BizWorks Coaching TeamSix years ago, I sat in a Mountain BizWorks foundations class led by Dr. Joseph Fox, my heart brimming with hope and a vision to relaunch my business. Those days were a mix of overwhelm and excitement. Two years ago, I organized the Freelance Business Week conference, backed by support from Mountain BizWorks and many others. We celebrated the entrepreneurial spirit – gritty and hopeful, even in challenging times. Collaboration and connection have always been close to my heart. Serving on the board of the Asheville Affiliates, being part of CreativeMornings, and now as VP of AIGA Asheville, I've seen the strength of community and shared visions. Together, we can achieve meaningful experiences. Today, I'm filled with gratitude as I announce two pivotal milestones: joining the coaching team at Mountain BizWorks and stepping into the role of an Ambassador for the Haywood County Chamber of Commerce. These roles symbolize a journey of community, collaboration, and commitment. My goal is to deepen connections in Western North Carolina's entrepreneurial fabric, ensuring every voice and business can shine. To everyone who's been part of my journey, from that foundations class to clients, partners, and mentors today – thank you. Your support has been my guiding star. Here's to the next chapter and forging stronger bonds in our incredible community.
New Client Shout Out: Welcome Brown Mountain BodyworkWe're delighted to welcome Brown Mountain Bodywork to the Hornsby Creative family. Together, we'll be embarking on an exciting journey to craft their unique brand flavor through identity design. Peak Promo at the National Design Conference in NYWe're thrilled to announce that our Peak Promo division is sponsoring the upcoming AIGA National Design Conference in New York. Our very own John Hornsby will be heading to the Big Apple next week to represent us and our Asheville Chapter of AIGA. Stay tuned to our socials for live updates and insights from the event! And please be patient as we take this time off next week for professional development and networking (and a real bagel.) Fall Gift GuideWhether you are gearing up for holiday corporate gift-giving or elevating your merch game for your next conference, trade show, or tabling event we've got sustainable ethical merch to align with your brand. Custom Bags, BooNo tricks, just treats. Looking for the perfect holiday branding solution? Peak Promo by Hornsby Creative presents custom-printed shopping bags tailored for your business needs: 📈 Swift lead times to keep up with the festive demand. 🔍 Adaptable order sizes with low minimum requirements. ♻️ Made from eco-friendly paper stocks, aligning with responsible branding. 🎨 Showcase your brand in full color on all four sides. 📍 Proudly crafted in the USA. Elevate your branding this holiday season.
Let's Jam!As usual, we keep pumping out a monthly playlist of tunes that are keeping us motivated as we work on building brands and discovering new opportunities. Click below for our current playlists. This month's cover art is a paper collage John made with human intelligence. What are you listening to right now? Replay back and let us know and we might add it to a future playlist.
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John Hornsby
Making good things happen.
I help business leaders seize opportunities and grow efficiently. Founder, CEO, Creative Director. Call me what you like. I’m the primary creative force here at Hornsby Creative. As the leader of our team of creatives who make projects happen, chances are you’ll be working with me as we collaborate to discover, design, and deliver your next branded experience. According to the Gallup Strengths Finders methodology, my top 5 core strengths are Connectedness, Input, Ideation, Strategic, and Achiever. Let’s chat about how I can apply these strengths to help focus and grow your business. Together we'll build a more positive and profitable influence for your business.
May Update 2024 On tap:Beyond Logos Craft Your Commerce Workshops Next Week Recent Work Spring Swag Special Playlist May the 4th be with you! We're a couple of days ahead of schedule since the 4th falls on the weekend. Because just as Yoda says, 'Do or do not, there is no try,' let us help you 'do' your best to wield the force of growth with powerful brand strategies this spring. What's the biggest challenge you're facing in your corner of the galaxy? Let us know and let the council of...
Feb Update • March 2024 On tap:New AI Workshops Creative Hangouts Mega Networking Recap Playlist Quick update: I've used AI daily over the past year. Every time it is an iterative collaborative time-consuming process. I don't think it always makes me faster but it usually makes me better. Except when it makes me worse which also happens. You can learn how to be better and worse too. I'm doing a few more workshops on AI. One tomorrow morning with the HCC SBC and a second follow-up to that one...
Feb Update • Feb 2024 On tap:Client Love Case Study - Black Mountain Renovation + Design John Presenting at Craft Your Commerce Workshops AIGA Creative Hangouts Finding the way in Person Mega Networking Playlist Client Love You never know how the interaction you are having today will come back to you in a decade.Recently I've been on site with a new client running discovery and strategy workshops. I worked with this client about 10 years ago when I was part of the leadership team at a local...