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John Hornsby

What's new in AI

Published about 1 month ago • 3 min read

Feb Update • March 2024

On tap:
New AI Workshops

Creative Hangouts

Mega Networking Recap

Playlist

Quick update:

I've used AI daily over the past year. Every time it is an iterative collaborative time-consuming process. I don't think it always makes me faster but it usually makes me better. Except when it makes me worse which also happens.

You can learn how to be better and worse too. I'm doing a few more workshops on AI. One tomorrow morning with the HCC SBC and a second follow-up to that one next Tuesday. Those are free. I'm also doing an AI for creatives workshop with Craft Your Commerce in May. It's practically free at $10.

You can register for any of them here:https://www.hornsbycreativegroup.com/about/links-of-note/

I made a list of ways I help clients (and my biz) with AI assistance.

  1. Synthesis and refine multiformat info
    1. Upload forms
    2. Audio transcripts
    3. Other collected information
  2. Sentiment Analysis - from reviews, conversations, feedback forms
  3. Multiformat marketing copy, blog, social media, email, ads
  4. Presentation and workshop planning
  5. Proposal Writing
  6. Conciseness Coaching
  7. Mediating Difficult Communications Diplomatically
  8. Synthesizing multiple sources and forms of information
  9. Brand Mockups
  10. Brainstorming ideas for marketing and promotions (and anything else.)
  11. Image alt tags and generation, iteration
  12. Emoji bank
  13. Comparative and competitive analysis
  14. Playlist / album art
  15. Formulas for Google Sheets / Excel
  16. Color Palettes using color psychology
  17. Case Studies
  18. Policies and procedures such as onboarding and training.
  19. Extract key details from longer form info
  20. Create content based on customer and opportunity feedback and issues
  21. Design Briefs
  22. SWOT analysis
  23. Exploring pros and cons of options.
  24. LinkedIn content strategy
  25. Revising bylaws
  26. Drafting an AI policy
  27. Improve landing pages
  28. Creating questionnaires and exercises
  • Custom GPTs I’ve made and use:
    1. Proposal Pro
    2. Brand Guide Maker
    3. Ultimate Landing Page Architect
    4. Press Release Assistant
    5. Brand Wordsmith
    6. Concise Communicator
    7. Imaginary Photographer
    8. Brand Coach
    9. Brand Archetype Explorer
    10. Pallet Prodigy
    11. Event Workflow Assistant
    12. Case Study Creator
    13. Alt Tag Creator
    14. Emoji Crafter

Here's the links to join. https://www.hornsbycreativegroup.com/about/links-of-note/


Presenting at Craft Your Commerce Spring Series.

I'm excited to be presenting two workshops at the Craft Your Commerce’s Spring Series: The Entrepreneur’s Toolkit! This immersive series is tailor-made for creative business owners, offering a comprehensive exploration of essential tools to enhance the operations of your business.

I'll be presenting AI for Creatives and Sales for Introverted Creatives. Join us for a season of growth and innovation. There are a couple other AIGA past board members presenting as well. And AIGA AVL members can get FREE access to the whole series.


Request your free copy of the Summit Seeker Strategy Workbook

Ready to see how you can incorporate physical branding into your next experience? Our new DIY tool is ready! Download yours here.


Come Hand with AIGA....

As current President of our local chapter I'm excited to share more about AIGA AVL as well. We're a local chapter of a national organization, The Professional Association for Design. We welcome not only designers but design adjacent creatives as well (photographers, marketers, copyrighters, illustrators, makers, etc...) Come join our monthly gathering: Creative Hangouts - a combination social and panel discussion on a relevant topic.

🎨 Topic This Month: Systems that Changed your Workflow

Let's talk efficiency, inspiration, and organization! This month, we're discussing systems that changed your workflow.

Join us at Mojo Event Hall, 81 S. Broadway St., downtown Asheville, every third Thursday for a stimulating evening that merges networking with insightful discussion.

Event Details:

🗓️ Date: March 21, 2024

📍 Location: Mojo Event Hall

⏰ Time: 5:30 - 7:30 PM

💲 Cost: Free for Members, $5 for Non-Members

The Evening's Flow:

First Hour: Mingle, network, and connect with fellow creatives.

Second Hour: Dive into a moderated panel discussion

Whether you're navigating the waters of a creative career, juggling artistic passions with professional demands, or simply seeking inspiration from like-minded individuals, this event is for you.

Moderated by:
Amanda Wilde
Panelists: Jonathan Ross, Johnathon Strube, and Thomas Maher

Sponsored by Mojo Coworking, these hangouts are not just events; they're a lifeline to connect, grow, and find your unique equilibrium in the creative world.

🔗 Learn more and join the conversation at www.asheville.aiga.org
🔗 Explore coworking and meeting options at www.mojocoworking.com

Beverages will be provided by Devil's Foot & Buchi (by FedUp Foods)

Free for members. To learn more about membership and to join visit https://www.aiga.org/membership-community/aiga-membership

Not a member? No big deal. A $5 donation gets you in and supports our mission.


Mega Networking

I had a blast being a table host at this spring's Asheville Chamber Mega Networking event.

This sold out event is held just twice a year. Mega Networking's structured, "round robin" approach allows attendees to make valuable connections in a small group. Each person has a chance to share about their business. Attendees rotate from table to table, you'll interact with almost everyone there, allowing them to make numerous connections in just one morning.

Fun connecting with 100 people over the course of a few hours.


Let's Jam!

As usual, we keep pumping out a monthly playlist of tunes that are keeping us motivated as we work on building brands and helping clients seize opportunities. Click below for our current playlists. This cover art for the March playlist was made in ChatGPT Plus with Dall-e using a weird iterative prompting method.

What are you listening to right now? Reply back and let us know. We might add it to a future playlist.

1195 Plott Creek Rd, Waynesville, NC 28786
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John Hornsby

Making good things happen.

I help business leaders seize opportunities and grow efficiently. Founder, CEO, Creative Director. Call me what you like. I’m the primary creative force here at Hornsby Creative. As the leader of our team of creatives who make projects happen, chances are you’ll be working with me as we collaborate to discover, design, and deliver your next branded experience. According to the Gallup Strengths Finders methodology, my top 5 core strengths are Connectedness, Input, Ideation, Strategic, and Achiever. Let’s chat about how I can apply these strengths to help focus and grow your business. Together we'll build a more positive and profitable influence for your business.

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