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John Hornsby

Scaling New Heights: Say Hello to Peak Promo

Published 8 months ago • 3 min read

Monthly Update • Sept 2023

On tap:
Peak Promo Rebrand
Fall Gift Guide
Custom Bags, Boo
Save the Date: AIGA AVL Design Weekend

Hornsby Creative Announces the Rebranding of Connection Kits Division to "Peak Promo by Hornsby Creative"

WAYNESVILLE, NORTH CAROLINA – 9/12/23 – In its continuous commitment to empowering organizational leaders with brand strategy, Hornsby Creative is excited to announce the rebranding of its acclaimed Connection Kits division. The new identity, "Peak Promo by Hornsby Creative", will focus on a strategy-first approach to brand experiences and merchandise, elevating brand narratives to the next level.

The move to rebrand highlights Hornsby Creative's dedication to guide leaders in uncovering and expressing their unique brand values, mission, and vision. This reimagining goes beyond a name change – it encapsulates the journey from crafting captivating identities to ensuring every touchpoint, from branded merchandise to promotional environments, resonates with the brand’s essence.

"The evolution to Peak Promo represents our vision to propel brands to their peak performance, harnessing the power of strategy and design. Every piece of merchandise is not just a product but a step in a brand’s unique ascent towards higher levels of success," says John Hornsby, Creative Director at Hornsby Creative.

Highlights of Peak Promo by Hornsby Creative:

  1. Strategy-First Approach: Dive deep into a brand's identity, ensuring every promotional item captures the brand's core essence and message.
  2. Holistic Brand Experiences: Beyond merchandise, focus on the entire brand narrative, ensuring cohesion, relevance, and resonance.
  3. Sustainable and Ethical Choices: Peak Promo remains committed to responsible sourcing and eco-friendly options, mirroring Hornsby Creative’s broader mission.
  4. Efficient, Quality-Driven Production: With thoughtful attention to each client's goals and budget, Peak Promo promises quality without compromising values or authenticity.

The rebranding also comes with an upgraded user experience, from a streamlined website to a new array of tools like the Summit Seeker Strategy Workbook – a diagnostic tool to help brands chart their promotional merchandise journey.

Hornsby Creative invites partners, stakeholders, and the media to explore the refreshed brand identity and engage in the enhanced experiences that Peak Promo by Hornsby Creative offers. For more information, visit www.peakpromownc.com.

About Hornsby Creative:

Based in Waynesville, North Carolina, Hornsby Creative is a brand strategy and design firm dedicated to empowering organizations to grow efficiently without wasting critical resources. With a strategy-first approach, they guide leaders to discover, design, and deliver branded experiences that captivate their target audience.

Media Contact:

John HornsbyCreative Director, Hornsby Creative info@hornsbycreativegroup.com 828-407-0487


Request your free copy of the Summit Seeker Strategy Workbook

We're putting the finishing touches on it now. Click below to join the waitlist and be the first to get a copy.

Fall Gift Guide

Whether you are gearing up for holiday corporate gift-giving or elevating your merch game for your next conference, trade show, or tabling event.

Click to browse our fall catalog to explore some of our favorite quality gear for the fall season.


Custom Bags, Boo

Looking for the perfect holiday branding solution? Peak Promo by Hornsby Creative presents custom-printed shopping bags tailored for your business needs: 📈 Swift lead times to keep up with the festive demand. 🔍 Adaptable order sizes with low minimum requirements. ♻️ Made from eco-friendly paper stocks, aligning with responsible branding. 🎨 Showcase your brand in full color on all four sides. 📍 Proudly crafted in the USA. Elevate your branding this holiday season.

Contact us today to explore custom bags for your shop!


Save the Date: AIGA AVL Design Weekend

Join the most innovative and visionary creatives in the WNC area for the Asheville Design Weekend 2023! This year's theme, "The Power of Design," will bring together the brightest local minds in design, craft, and architecture. From inspiring keynotes to interactive workshops and panels, learn and collaborate with top talent in the creative industries. Experience a movement that's transforming the way we think about creativity, innovation, and the world around us.

Save the date and stay tuned for details and ticket sales soon. See you there!


Let's Jam!

As usual, we keep pumping out a monthly playlist of tunes that are keeping us motivated as we work on building brands and discovering new opportunities. Click below for our current playlists.

What are you listening to right now? Replay back and let us know and we might add it to a future playlist.

1195 Plott Creek Rd, Waynesville, NC 28786
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John Hornsby

Making good things happen.

I help business leaders seize opportunities and grow efficiently. Founder, CEO, Creative Director. Call me what you like. I’m the primary creative force here at Hornsby Creative. As the leader of our team of creatives who make projects happen, chances are you’ll be working with me as we collaborate to discover, design, and deliver your next branded experience. According to the Gallup Strengths Finders methodology, my top 5 core strengths are Connectedness, Input, Ideation, Strategic, and Achiever. Let’s chat about how I can apply these strengths to help focus and grow your business. Together we'll build a more positive and profitable influence for your business.

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